Digital Persuasion – How To Influence People To Buy

The 9 Principles of Selling with Influence

Created by: Dale Odeyemi
(The Digital Don)

What Will I Learn?

• How marketing has changed in the last few years
• Why demonstrating your expertise is critical?
• How to gain a thorough understanding of your customers
• The importance of educating your customers and how you can do this
• What to include in your sales copy so that it doesn’t sound like selling or hype
• How to tell your “story” so that it resonates with people
• The importance of “social proof” and how to get it
• The role of giveaways in your business and ideas for ones you can use today
• The strategy of scarcity and how you can use it to increase sales ethically
• Why repetition is a good thing and how you can do it without sounding like a broken record

Requirements

• A willingness to learn

Target audience

• Anyone who wants to Sell with Influence