Building Insanely Great Products

Key building blocks for building products that delight and succeed

Created by: David Fradin
President Spice Catalyst Distinguished Professor IIML Wiley

What Will I Learn?

• Learn what products must have to succeed
• Understand the product life cycle and process
• Learn the required competencies for success
• Learn about the similarities and differences between product management/product marketing management and entrepreneur
• Learn the history of product management
• Understand decision making and organizational structure
• Learn the importance of values and vision
• Learn about the impacts of today’s business environment
• How to decide what your product will do

Requirements

• General understanding of business

Target audience

• Leaders (Director, VP, Business Unit Manager, Start-Up, Entrepreneur)