How to Establish Business in China

Market Entry Strategies, Market Research, Legal and Regulatory Framework, Social Media Marketing

Created by: Lili ZHANG
Instructor at Udemy

What Will I Learn?

• Introduction
• Background: Doing Business in China
• Benefits of Starting a Business in China
• Challenges Facing Foreign Businesses in China
• What Makes the Chinese Market So Special
• How to Do a Market Research
• Business Environment of China
• Cultural Differences in China
• Chinese Consumer’s Behavior
• Technological Advances in China
• Investing in China’s Free Trade Zones
• Local Accounting and Tax Policies and Regulations
• Local Employment Matters
• Who Can Help You in China
• Legal Entities in China
• Wholly owned Foreign Enterprise (WFOE)
• China Joint Venture
• Representative Office (RO)
• Foreign Invested Partnership Enterprise (FIPE)
• Other Options- Using a Hong Kong Entity
• How to Start Your Business in China
• How to Pick a Business Location
• How to Choose a Legal Structure
• How to Prepare All Necessary Documents
• How to Register Your Business & Get License
• How to Open a Bank Account
• How to Create Your Business Plan
• How to Fix Your Marketing Strategy
• Best Strategies to Enter the Chinese Market
• How and Where You Can Find Your Potential Customers
• Social Media Marketing
• Best Way to Sell in China
• How to Set Your Distribution Strategy
• Case Study- Starbucks Entry to China
• How to Grow Your Brand
• How to Translate Your Brand’s Name into Chinese
• How to Sell Your Brand to Chinese
• Build a Strong Reputation Online
• Generate Your Leads
• Protect Your Brand in China

Requirements

• No experience needed.

Target audience

• The learners for this course are individuals or organizations seeking to develop their skills and knowledge in the field of business strategy and operations in the Chinese market. This course would be valuable for entrepreneurs, executives, managers, consultants, or anyone interested in doing business with China.