Business Strategy Step-by-Step: Monetization and Pricing

A step by step guide to develop a monetization strategy, optimize prices, and maximize your business profits

Created by: Daniel Berg
Pricing Strategy and Financial Analytics

What Will I Learn?

• Learn a step by step methodology for designing a monetization strategy, choosing a price model, setting prices, and running promotions
• Understand how techniques like Segmentation, Price Discrimination and Conjoint Surveys can be used to increase profits
• Learn the simple components of a Price Model and how leading companies choose unique price models to stand out
• See how to quantify the value of a product by considering the relative value versus substitutes and alternatives
• Understand how to use A/B testing and price elasticity to optimize prices for maximum profits
• Learn about psychological price points that can improve demand
• Learn best practices for using Promotions and Custom Deals to accelerate growth and win major accounts

Requirements

• Willingness to open a spreadsheet (Excel or Google Sheets) and perform some calculations
• General interest in business strategy and marketing techniques

Target audience

• Individuals who are interested in learning more advanced marketing, pricing, and analytical techniques
• Should be comfortable opening a spreadsheet and performing calculations
• Best for those who work (or want to work) in a company where there is opportunity to influence prices and strategy