MBA in Product Management : Become a Product Manager

Most complete course on Product Management with 13+ hours of videos, assignments, workbook, case studies & more

Created by: Navdeep Yadav
Product Manager | MBA |

What Will I Learn?

• Introduction to Product Management
• Understanding the role and responsibilities of a product manager.
• Identifying the key skills and qualities of a successful product manager.
• Overview of the product lifecycle stages.
• Understanding the different phases of product development and management.
• Learning how to effectively manage products throughout their lifecycle.
• Conducting market research to identify customer needs and preferences.
• Analyzing market trends and competitive landscape.
• Utilizing market research data to make informed product decisions.
• Defining Product Vision and Strategy
• Developing a clear product vision statement.
• Formulating product strategies aligned with business goals.
• Setting product roadmap and prioritizing features.
• Explore product essence, problem-solving, and varied Product Manager roles.
• Dive into dynamic product team principles and real-world problem-solving.
• Craft a potent product vision, charter, and a step-by-step strategy.
• Master agile methodologies, including the Agile Manifesto and JIRA.
• Data-driven decision-making skills, product analytics, and the North Star Metric.
• Excel in Microsoft Excel with pivot tables, VLOOKUP, and charts.
• Demystify tech aspects: internet protocols, web app development, and APIs.
• Apply knowledge practically with workbook problem-solving, Sprint Planning, and web app creation.
• Grasp the basics of cloud computing, servers vs. clients, and front-end vs. back-end technology.
• Build a portfolio for transitioning into Product Management.
• Ace Product Manager interviews with confidence and competence.
• Excel beyond hiring, ensuring success in the dynamic field.
• Sketch wireframes with pen and paper, use Balsamiq, and digitize with POP.
• Find potential interviewees, structure interviews, and avoid bias.
• Uncover and analyze customer pain points comprehensively.
• Product Management & Product Ownership
• Breaking into Product Management with Non-Traditional Background
• Product Management & Product Ownership
• Product Management Models & Measurements
• Systems Thinking for Product Managers & Product Designers
• Using the Jobs To Be Done Methodology

Requirements

• A basic understanding of the product is required, as the course will cover all other necessary concepts and knowledge.

Target audience

• Marketing and Sales Professionals
• Aspiring Product Managers
• Associate Product Managers
• Professionals transitioning into Product Management
• Project Managers
• Operation and supply chain manager
• Program manager looking to transitioning into Product Management
• Business Strategists and Data Analysts
• Agile Enthusiasts