Mastering Google Search & Google Shopping Ads for Ecommerce

Sell your products direct-to-consumer (DTC) on the world's biggest search engine!

Created by: Eagan Heath
Digital Marketing Agency Owner & Trainer

What Will I Learn?

• How to Research and Find Keyword Phrases that are Likely to Convert
• How to Create Landing Pages that are Ready for PPC Traffic
• How to Write Effective Google Ads that will Earn Clicks, Leads & Conversions
• Keyword Match Types and Which to Use When
• Optimizing Your Google Ad Performance Over Time to Drive Better Results
• Dynamic Search Ads
• Remarketing with Search Ads
• Working with Performance Max and Other Bidding Strategies
• Setting Up & Optimizing Your Google Merchant Center Product Feed
• Structuring Your Account, Campaigns, Ad Groups & Ads for Success & Clarity
• Setting Up Google Shopping Ads Strategically
• Optimizing Google Shopping Ads for Better Performance
• More Advanced Manual and Automated Google Shopping Strategies

Requirements

• Basic familiarity with web marketing
• Have a product to sell and a landing page or website to sell it on

Target audience

• Beginner Digital Marketers
• Intermediate Digital Marketers
• Freelancers
• Agencies
• SEO Marketers who want to learn Paid Search (SEM/PPC)
• Social Media Marketers who want to learn Paid Search (SEM/PPC)