Insightful Customer Interviews for Product Managers

Direct conversations with real customers to gain insight, test product concepts, and drive product success

Created by: Todd Birzer
Product management leader

Created by: Vivian M Harris
Qualitative research consultant

What Will I Learn?

• Interview and observe customers in a way that gets to the heart of their articulated and unarticulated needs
• Test product concepts, in a customer interview setting, with approaches that yield a wealth of unbiased information to guide product development
• Analyze customer needs to derive insight to guide product strategy, new product development, and your search for growth

Requirements

• A basic understanding of product management

Target audience

• Product managers who want improve their customer interview and product concept testing skills