How to validate an idea: Market Research for Business Owners

2 weeks to accelerate clarity and confidence in a new market. *with AI in research addition of 2025*

Created by: Alina Krekhovets
Instructor, Speaker, Market research expert, Owner of BI

What Will I Learn?

• How to estimate the size of your market, identify market segmentation and trends
• How to estimate the potential cost and ROI of any business before starting up
• How to identify your competitors and analyze their offers, positioning, marketing strategy, target audience, and sales channels
• How to use tools like GoogleTrends, SparkToro, AnswerThePublic, and others to understand your target customer better
• How to study your target audience. What questions to ask them and how to collect data to draw valuable insights without dedicating a big budget to it
• How to use tools like Zoominfo, Semrush, SimilarWeb, Crunchbase, and others to speed up this process and increase the quality of insights
• How to prepare a SWOT analysis and comparison scorecards for selected markets
• How to structure your research and visualize information in a clear way
• How to create an effective business plan and pitch deck from scratch
• Lifehacks and tools for a fast and effective google search
• AI tools you can use in market research for free

Requirements

• You don’t need any qualifications to enroll in this course. The course is designed in a way for a beginner to understand the concept of market research and be able to conduct their first one right away after the completion.

Target audience

• Entrepreneurs and people who are thinking about establishing a bussiness but are not sure if the product/service is viable and if there is any demand for it
• Business owners who are seeking to raise investment or apply for a bank loan and need to present market data
• Investors who wish to make sure their potential investment project has a good market fit
• Business owners who wish to apply market research to create a strategy to foster their company growth
• Digital marketing managers who strive to take their organization's marketing to the next level by implementing and using tools taught in the course
• Marketing strategists
• Business analysts