Scientific Selling

Use science to sell technical products and services to technology companies and science institutes.

Created by: Carol Gebert
BD Professional in the Biopharmaceutical Industry

What Will I Learn?

• This course will improve your prospecting success by teaching you how to marry scientific credibility with persuasive writing.
• This course will show you how to set up a useful CRM so that your knowledge investments become assets for long term success.
• The course gives practical, powerful tips for getting the most out of tradeshows and other marketing investments.
• The course gives 21st century advice for sales meetings and how to really win the sale.
• The course has two chapters for special audiences. One is devoted to tech entrepreneurs needing to cross over to a 'sales mind.' The other gives job hunting advice to young professionals.
• The course shows you how to find lists of prequalified companies and potential buyers.

Requirements

• Learn some basic sales concepts first.
• Have at least a Bachelor's degree in a hard science or technology.
• Read some books, blogs or videos about focusing on customer NEEDS.
• Pop Quiz: Which is more important, closing the sale or solving a customer problem?
• Pop Quiz: When you sell, are you asking for money or supplying a valued solution to a party in need?

Target audience

• A young science or technology graduate seeking a career in technology business development.
• A mid-career practicing professional in technology business development looking for a new edge over your competition
• An entrepreneur with terrific scientific credentials but no prior experience in pure sales.
• Any other business development, marketing or sales professional in a scientific or technical field struggling in the marketplace.