Founder-Led Sales: The Art of Driving Sales Growth

B2B Sales Training for startup Founders

Created by: Omar Jones
Professional Sales Coach

What Will I Learn?

• Learners will understand the core principles and strategies behind successful founder-led sales, including how to leverage their unique position as a founder to
• Develop Effective Go-To-Market Strategies: Learners will be equipped to design and implement tailored go-to-market strategies that align with their product, tar
• Identify and Engage Ideal Customer Profiles (ICPs): Learners will be able to define and target their Ideal Customer Profiles with precision, optimizing their ou
• Scale Sales Operations for Sustainable Growth: Learners will gain the knowledge and tools needed to scale their sales operations effectively, from starting with

Requirements

• Entrepreneurial Experience: Participants should have experience in founding or co-founding a startup or small business. This course is tailored for those who are actively involved in driving sales and growth within their own ventures.
• Basic Understanding of Sales Concepts: A basic understanding of sales principles, including the sales funnel, customer relationship management (CRM), and lead generation, is recommended. This course will build on these concepts with a focus on founder-led strategies.
• Product or Service in Development: Ideally, participants should have a product or service that is either in development or already on the market. This allows for practical application of the strategies discussed in the course.

Target audience

• Startup Founders and Co-Founders: Entrepreneurs who are leading their startups and are directly responsible for driving sales and growth. Whether they are just starting out or are in the early stages of scaling, this course will provide the strategies and tools needed to successfully lead sales efforts.
• Small Business Owners: Business owners who are hands-on in managing their company’s sales and are looking to refine their approach, increase revenue, and build a more robust sales strategy.
• Aspiring Entrepreneurs: Individuals who are preparing to launch their own ventures and want to equip themselves with the skills and knowledge to lead sales from the outset, ensuring they can hit the ground running.
• Sales Leaders in Early-Stage Companies: Sales managers or directors within startups or small businesses who want to align their sales strategies with the company’s overall vision and leverage founder-led sales techniques to boost performance.
• Investors and Advisors to Startups: Investors, mentors, and advisors who work closely with startups and want to better understand founder-led sales dynamics to provide more effective guidance and support to the companies they work with.