Google Tag Manager (GTM) Advanced Applications

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking

Created by: Anil Batra
Speaker, Best Selling Instructor, Author and Executive

What Will I Learn?

• Advanced uses of Google Tag Manager.
• Track user interaction with Vimeo Videos on your site.
• How to use Data Layers.
• How to use custom events.
• Track Vimeo Video interactions in Google Analytics.
• Detect Ad Blockers and show a message to users who block the ads.
• Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
• Track and Create Universal User-Id view in Google Analytics
• Integrate CRM Data with Google Analytics Data

Requirements

• Google Tag Manager basics

Target audience

• Anybody who wants to take Google Tag Manager skills to next level