Mastering Customer Needs | The Jobs To Be Done Method

Learn the JTBD method | Conduct customer interviews | Use insights from customer interviews to create appealing products

Created by: Julia Lettinger
Expert in Corporate & Business Strategy

Created by: Dr. Felix Claus
50.000+ Teilnehmer – bestbewertete Kurse

Created by: Videokurs Manufaktur
Produktionsfirma für Videokurse und Erklärvideos

Created by: Responsive Strategy Academy
Strategies for digital markets

What Will I Learn?

• Build better products and services
• Drive innovative thinking and product development
• Uncover your customers true motivations
• Conduct revealing customer interviews

Requirements

• Course is suitable for beginners
• No prior knowledge necessary
• No specific expertise required

Target audience

• Product managers, product owners, designern, marketing managers
• Customer insights analysts and researchers
• Consultants & coaches working in the field of innovation
• Innovators that want to create better products & servives
• Entrepreneurs who want to optimize their product/service fit