Category Management Strategies

Maximize profits the smart way by using category management to give every customer exactly what they want.

Created by: Management Study Guide
pave your way to success

What Will I Learn?

• Explain What is a Category
• Define Category Management
• Explain What is Category Management
• Describe the Basic Principles of Category Management
• Explain the Components of Category Management
• Explain the Steps of Category Management Business Process
• Describe the Components of Category Role
• Describe the Components of Category Strategy
• Explain the Various Sub-category Strategies
• Explain the Steps for Category Tactics and Execution
• Describe How to Successfully Implement Category Strategy
• Explain What is a Tactogram
• Explain What are Category Captains
• List the Benefits of a Category Manager
• Describe the Important Meetings of Category Management

Requirements

• No prior knowledge is required

Target audience

• Retailers
• Entrepreneurs
• Managers
• Supervisors
• Sales department staff
• Employees