SaaS Metrics Fundamentals for Managers, Founders & Investors

The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and Dashboard

Created by: Jimmy C
SaaS, Cloud & Software | Finance, Strategy & Data Analytics

What Will I Learn?

• Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**
• Articulate the SaaS Business Model
• Analyze SaaS Business Trends
• Interpret SaaS Metrics Performance and Discuss Meaning and Implications
• Draw Insights and Conclusions from SaaS Metrics Performance
• Break down ARR Momentum Trends: New, Expansion, Downsell and Churn
• Present SaaS Metrics in a Beautiful Dashboard that Tells the Story
• Answer Questions at your Next SaaS Company Interview
• Bookings (TCV/ACV)
• Annual Recurring Revenue (ARR)
• Revenue
• Retention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)
• Renewal Rates
• Cohort Analysis
• Customer Life Time Value (LTV)
• Customer Acquisition Cost (CAC) and CAC Payback Period
• LTV/CAC Ratio
• SaaS Magic Number
• SaaS Financial Model
• Profitability, Gross/Operating/Free Cash Flow Margin
• Rule of 40

Requirements

• Basic financial analysis knowledge would be helpful, but not required
• Basic knowledge of Google Sheet/Excel would be helpful, but not required

Target audience

• Financial Analysts at SaaS companies
• Business and Operation Leaders at SaaS Companies
• Software Company Founders / Investors
• Candidates Seeking Employment / Interviewing at SaaS Companies
• Product Managers