An Introduction to Online Quantitative Market Research

Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!

Created by: Stephen Tracy
Award Winning Data Scientist, Storyteller, & Entrepreneur

What Will I Learn?

• Get an overview of the market research industry
• Learn how to design better surveys that don't bias or steer respondents
• Learn how to program surveys using industry standard tools like Qualtrics
• Learn how to clean and process your data
• Learn how to effectively visualize and analyze your data
• Learn how to make better, and faster business decisions through online market research

Requirements

• Some exposure to using Excel
• Some experience designing a survey questionnaire is good to have, but not required

Target audience

• Marketers
• Product Owners
• Business Consultants
• Business Strategists
• Aspiring Researchers or Data Scientists
• Students
• Entrepreneurs
• Anyone interested in how to design and execute better surveys