Scenario Planning Mastery: Visualizing Alternative Futures

Add a valuable strategic technique to your toolkit: Foreseeing how your future "business landscape" could change

Created by: Woody Wade
Scenario generation expert and author

What Will I Learn?

• How to foresee the big picture for your organization – and understand how it could change
• How to visualize alternative ways your future could realistically turn out
• How to identify the critical uncertainties that will shape the future of a business, industry, or country
• How to generate a portfolio of contrasting but plausible future "landscapes", for any organization
• How to develop ideas and strategic initiatives that would be successful in each future scenario
• How to think like a far-sighted decision maker
• How to avoid unrealistic expectations based on linear thinking

Requirements

• General business know-how
• A basic understanding of strategy/strategic planning is helpful but not necessary

Target audience

• Anyone with (co-)responsibility for the future success of an organization of any kind
• Strategy or planning professionals
• Marketing professionals
• Business owners, entrepreneurs, founders or investors in a start-up
• Students of business or economics