Design thinking for entrepreneurs & startups (part 1)

An intro to the first two steps of the 'design thinking' process: developing empathy & framing the problem/opportunity.

Created by: Stefano Messori
Design Strategist, Remote Trainer & Facilitator

What Will I Learn?

• Discover and understand how to apply the first few steps of the design process to your new venture.
• Improve your ability to think more like a designer (open to opportunities) rather than as a manager focused on constraints.
• Strengthen your empathy, meaning your ability to better understand people and their needs.
• The opportunity to join Bootpeers a community of budding entrepreneurs learning together about lean methodologies and design thinking.
• A booklet explaining the main concepts contained in the videos and driving you through the steps of the design thinking process.

Requirements

• The design process requires working as part of a team. It is not suitable for solo entrepreneurs.
• The availability of a room (even a small one) is highly recommended for the implementation of the design process.
• Material needed: a whiteboard, plenty of A1 and A2 sheets of paper, sellotape, coloured markers, post-its and other common office supplies.

Target audience

• This course is for those facing the tricky challenge of creating products or services enhancing the lives of people, where 'standard' business theories generally fall short in providing guidance.